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About Us

PRO:VOKE® Touch Of Silver is an expertly created range specifically for blonde, platinum, white and grey hair. The range enhances hair colour and ensures best toned results with a unique active violet pigment that neutralises yellowing, brassiness and dullness. PRO:VOKE® Touch Of Silver provides the ultimate colour care for natural, dyed and highlighted hair offering beautifully bright results in just one wash. Here is our story.

PRO:VOKE Touch of Silver, About Us

1970s

Launched in the 1970s

Proud to be the first to market shampoo specifically for grey hair. With its unique use of active violet pigment, Touch Of Silver established its position as the original violet shampoo.

PRO:VOKE Touch of Silver, About Us

2008

Becoming a haircare range

Acquired by Godrej, the shampoo was relaunched with a new design. Several new products were added to the Touch Of Silver product line up to become an official haircare range.

PRO:VOKE Touch of Silver, About Us

2011

Touch Of Silver had a make over

Touch Of Silver continued to give blonde, platinums, whites and greys beautifully bright hair. The range expanded further and showcased a new look.

PRO:VOKE Touch of Silver, About Us

2015

Touch Of Silver launches new innovations

Touch Of Silver now hosts over ten products as part of the specialist product line up. Today, Touch Of Silver looks to new innovations to ensure we offer the brightest and best haircare results. The bottles have also been beautified with a new look.