When will I see results?
You should see results from your very first wash with Touch Of Silver Brightening Shampoo. This colour correcting shampoo will work to neutralise brassy, yellow tones. Two applications a week is enough to keep brassiness at bay. For optimum results, we recommend to use the whole collection for a beautiful bright blonde, white or silver. Individual results may vary.
Will my hair turn purple?
Touch Of Silver Brightening Shampoo is a toning shampoo, so if you leave it on too long, or use it too frequently, you can develop a purple tinge to your hair. This tinge won’t last. To prevent over-toning, we recommend using Touch Of Silver Colour Care Shampoo which has a cleansing formula which will remove colour build up of the active violet pigment if required. Use the Brightening Shampoo only as directed and do not use everyday or leave on the hair for more than 5 minutes. Make sure you also wait at last two weeks after having hair bleached, permed or coloured before using. If hair is porous or dry/damaged, we recommend following the three-step regime by using the Touch Of Silver Pre-Toning Primer before the Brightening Shampoo to prepare the hair for the best results.
Is Touch of Silver a hair dye?
No Touch Of Silver is not a hair dye, but a temporary hair colouring shampoo. It contains violet pigment which temporarily sits on the surface of the hair, as opposed to permanent and semi-permanent hair dyes which penetrate the hair shaft and ‘lock’ colour inside. The violet pigment washes out within 6 to 8 washes; it cannot be seen on the hair because violet is the opposite of yellow on the colour wheel. Touch Of Silver’s technology creates an optical illusion whereby the product’s violet pigment and the hair’s yellow tones cancel each other out to make the hair lighter and brighter.
I have recently bleached my hair - when can I start to use Touch of Silver?
We recommend not to use the Brightening Shampoo for 2 weeks after having hair dyed. It is advisable to leave the product on for only 2 to 3 minutes, rather than the full 5 minutes for the first wash. Bleaching hair can make it more porous so if you use the Brightening Shampoo shortly after dyeing, the results may be a little uneven, which could give a slight patchy look.
I'm turning grey, when should I start using Touch of Silver?
Whenever you have enough white hairs that you want to give a brighter and more radiant look. If you have salt & pepper hair, Touch Of Silver is ideal to use. It will give the white hair an instantly more vibrant look, but it should not alter the colour of dark hair; this will just look more lustrous. You do not have to wait until you have entirely grey or white hair to see the benefits of Touch Of Silver.
Can I use Touch of Silver on hair extensions?
The main concern with using a product on hair extensions is that the solvents can dissolve the glue that binds the extensions to your hair. The ingredients of concern are alcohol as well as silicones. As Touch Of Silver shampoos do not contain either ingredient, the products should be fine to use on hair extensions. However, the range has not been specifically tested on hair extensions. Therefore we would strongly recommend doing a strand test.
Is the Brightening Shampoo safe to use when pregnant?
None of the products in the Touch Of Silver range affect the development of the baby therefore they are safe to use when pregnant.
Are your products tested on animals?
Godrej UK Limited, the brand owner of Touch Of Silver, fully complies with the current Cosmetics Directive and the new Cosmetics Regulations that apply to animal testing.
For your information, the Cosmetics Directive establishes a prohibition to market in the European Union finished cosmetic products and ingredients included in cosmetic products which were tested on animals for cosmetics purposes (marketing ban) and a prohibition to test finished cosmetic products and cosmetic ingredients on animals (testing ban). The marketing ban has applied since 11 March 2013. The same provisions are contained in the Cosmetics Regulation, which replaced the Cosmetics Directive on 11 July 2013.
Although it is mandatory for any cosmetics that are sold in China to be first tested on animals, we do not export to China nor do we conduct animal testing outside of the EU, neither does anybody on our behalf.
Is Touch of Silver suitable for vegans & vegetarians?
All Touch Of Silver products are suitable for vegetarians. All products are also suitable for vegans EXCEPT the Intensive Conditioner, Conditioning Shine Spray, Firm Hold Hairspray and Intensive Treatment Keratin & Shine Shots which contain wool (by-product of sheep) or silk (by-product of silk worms) derivatives.
What should I do if I think I may have reacted to the product?
Touch Of Silver is only in contact with your hair and scalp for a short time and it is therefore extremely unlikely that you will have an adverse reaction to any of the product’s ingredients. However, if you do experience problems such as skin or scalp itching, discontinue use immediately. If you experience a skin or scalp rash, swelling to eyes/face, blistering after use or on the following days, you must seek immediate medical advice. We recommend undergoing a patch test before first use if you are concerned.
Can brunettes use Touch of Silver Brightening Shampoo?
Touch Of Silver Brightening Shampoo has been designed specifically for blonde, grey and white hair and assists in reducing brassiness and yellow tones; this is the core benefit of a purple toner such as this shampoo. Brunettes with ombre hair can use the products, though we recommend using the Brightening Shampoo specifically on the lighter lengths rather than the dark roots, targeting the brassy ends directly. The toning violet pigment won’t change or lighten the colour of your dark brown hair, but our Technical team would advise doing a patch test on a small area of your naturally brown hair to ensure that you are happy with the optical effect that the shampoo has on your hair.
Who is Touch Of Silver for?
The PRO:VOKE Touch Of Silver range is suitable for anyone with blonde, platinum, white or grey hair. The Expertly Create range works specifically on lighter hair colours.
What’s the difference between the Brightening Shampoo and the Colour Care Shampoo?
While both shampoos will brighten hair, protect colour and offer beautiful results there is a difference between the two shampoos. The Brightening Shampoo contains active violet pigment to actively neutralise brassiness and tone hair while the Colour Care Shampoo works to prevent colour build up, boost shine and safeguard hair colour. We recommend using the Brightening Shampoo twice a week for toning your hair and the Colour Care Shampoo in between washes.