Press 01.01.1970

Fifty Shades of Grey...Hair!

With the most hotly anticipated film launch of the year and truly global phenomenon that is Fifty Shades of Grey quite literally taking the world by storm, there can be no question that grey is the colour of the moment. And as experts in all shades of grey, silver hair care specialists PRO:VOKE Touch Of Silver decided to embrace their inner grey...

Fifty Shades of Grey...Hair!

Grey hair can be a subject that’s treated as a taboo with anxieties about ageing and scrupulous plucking, covering up and dyeing to boot. However, PRO:VOKE Touch Of Silver wanted to celebrate the beauty, uniqueness and strength of grey hair, and just as importantly the people who wear said grey hair with pride. They’ve been finding out exactly how grey hair makes people feel and it’s safe to say that the results are illuminating… fifty shades of illuminating.

The brand has created a set of tongue-in-cheek videos to lead a social media campaign asking #whatsyourshade and the views and shares have been pouring in in their tens of thousands in the first few hours alone. High reaching national the MailOnline, which receives 200 million unique users a month, even labelled the videos dirtier than the film itself. 

Join the greyvolution and take a look for yourself…

 

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