Events 01.01.1970

Clothes Show Live

PRO:VOKE Touch Of Silver have been turning heads at the world’s largest fashion and beauty event, the Clothes Show Live, for the last two years now and we could not have had more fun if we tried…

Clothes Show Live

Famed for its theatrical catwalk performances, celebrity appearances and effortless fusion of couture and high street fashion, the Clothes Show Live provides the perfect platform to showcase Touch Of Silver. Ensuring blonde, platinum and silver hair looks and feels the best it can, our salon-inspired range gives you a beautiful canvas to fashion your very own signature look on. So, naturally, we accepted the challenge to return for a full five days at Birmingham’s iconic NEC.

With a striking stand, vibrant purple of course, on hot-property beauty corner and with a legion of in-the-know blonde brand ambassadors, we set to work letting 120,000 stylish shoppers in on our best-kept secret. Thanks to our exclusive show offers, the opportunity to receive professional hairstyling from our team of Hairspray-happy stylists and the chance to get papped in our VIB (Very Important Blonde) photo booth (complete with fashionista props), it wasn’t long before the crowds of blonde beauties and silver vixens alike were queuing in their masses. Word spread, as it often does in high fashion circles, and everybody wanted to get their hands on our shiny, purple bags and we don’t blame them!

Our time to shine also came when we took to the catwalk to be the stars of the headline slot, giving audiences live demonstrations of how to style their looks using our products. We also gave you the chance to try your own hat at modelling by recruiting entrants into our ‘Face of Touch Of Silver’ competition and one of our winners and the star of our hair tutorial, Kelsey, was, in fact, scouted at the show! Made In Chelsea’s Jamie Lang and Geordie Shore’s Charlotte Crosby even dropped by to give Touch Of Silver their celebrity seal of approval (we can still hear the screams from the crowds that followed)!

As the sun set on the final day, over 16,000 bottles of Touch Of Silver had made it into the bathrooms of loyal, and new, fans, and we’d reached over 2 million of you with our live show coverage across social media. It was a truly unforgettable experience and we’re always on the look out for new ways to bring the trends and the power of purple direct to you so stay tuned… 

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