Press 03.02.2016

The Power Of Being Blonde

PRO:VOKE Touch Of Silver believe it’s time to get rid of the blonde stereotype and challenge the way the world views blondes

The Power Of Being Blonde

Quite frankly we have had enough! Enough of the uncalled for stereotyping. Us blonde’s really do get a hard time of it for our hair colour in a way that brunette beauties and red locked lovelies do not. We think far too many people underestimate the power of being blonde, the value it adds to our lives and how being blonde makes us feel (because being blonde is more than just a hair colour). At PRO:VOKE Touch Of Silver being blonde is a crown of empowerment and we have never felt more like ourselves than with a beautiful mane of gorgeous blonde hair. We want challenge the way people look at us blondies and finally rid some of the negative associations attached with the best hair colour in the world.

With the support of Cosmopolitan, Reveal and Sugarscape and our Very Important Blondes (that’s you) we have taken on the challenge. We gathered a collection of inspiring blondes from various walks of life to demonstrate the more fitting associations with our hair colour. Our ‘I’M SO BLONDE’ video perfectly captures what it is to be a modern blonde; ambitious, brave, fearless, beautiful, determined, surprising and smart.

Watch the video now: https://youtu.be/zkwhnErcNAY

Being blonde is something to be proud of and not to be underestimated or mocked. Our video endorses the power of blonde and demonstrates how everyday Touch Of Silver girls are going out and showing that we always deliver and are not to be messed with. Touch Of Silver will always believe that being blonde is to be empowered and nothing will stand in our way.

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