Events 01.01.1970

Reveal Online Fashion Awards

What do you get when you mix star-studded glossy, Reveal magazine, blonde beautifying haircare range, PRO:VOKE Touch Of Silver, and a host of celebrities and fashionistas? The Reveal Online Fashion Awards, of course…

Reveal Online Fashion Awards

Touch Of Silver provide blonde, platinum and silver haired beauties with the perfect canvas to style on each morning- because a great hair day is an essential step in inspiring that killer outfit. So it made fashionable sense for Touch Of Silver to sponsor Reveal’s annual celebration of fashion! The awards honour the very best fashion houses from the high street and online, as well as the stylish celebrities who wear the looks so well. We couldn’t resist adding our own ‘touch of silver’ glitz and glam to the proceedings and here’s a little sneak peek into what went on behind-the-scenes…

The awards kicked off with a launch spread in the March issue of Reveal that showcased some of our favourite blonde icons with tips on how to get their looks, including queen of cool Kate Moss, blonde beauty Mollie King and the perfectly platinum Gwen Stefani. Readers voted for their favourite fashion retailers and were also invited to choose their ultimate blonde icon to be in with the chance of winning a VIP trip for two to attend the star-studded final ceremony. A complete Touch Of Silver take-over also followed on Reveal.co.uk and Cosmopolitan.co.uk so there was no excuse not to get involved!

Thousands of readers voted in the awards, revealing their favourites in categories such as ‘Best for Saturday Night Style’, ‘Best Celeb Designer Collection’ and, importantly, ‘Best Shoes’. Then before we knew it, the finale was upon us. The stars came out in force to attend the much-anticipated event, hosted at London’s celebrity hot-spot, DSTRKT night club, and what a night it was! The venue was packed with a glamorous array of celebrities and fashionistas, all there to honour the best in online and high street fashion, and we, of course, treated them to ‘Platinum Blonde’ cocktails and Touch Of Silver treats. Our signature purple lighting set the scene whilst a photo booth, complete with props galore, and a paparazzi-style stage kept everyone entertained before (and after!) the fashion accolades were rewarded.

                  The main award for ‘Online Retailer of the Year’ went to boohoo.com and was presented by Touch Of Silver’s very own Jen Edwards. And with beautiful blonde Gemma Collins scooping the Editor’s Choice Award and Touch Of Silver VIBs (Very Important Blondes) Sam and Billie Faiers winning three awards between them, there was plenty to celebrate! We were also super excited to see our social media inundated with celebrity tweets, the ceremony be picked up by the MailOnline, OK! and the Daily Mirror, as well as our four-page follow-up spread in Reveal. Here’s to more nights to remember in the near future…

 

The winners

Online Retailer of the Year: boohoo.com
Editor’s Choice: Gemma Collins
Most Stylist Celebrity: Sam Faiers
Best for Celeb Style: Minnies Boutique
Best Boutique: Minnies Boutique
Fave Celeb Stylist: Gok Wan
Best Fashion Blog: Millie Mackintosh
Best Celeb Designer Collection: Kardashian Kollection for Lipsy
Best Vintage: ebay.co.uk
Best Lingerie: Marks & Spencer
Best for Saturday Night Style: Topshop
Best Designed Site: asos.com
Best Accessories: New Look
Best for a Bargain: boohoo.com
Best Plus Size: Yours Clothing
Best Specialist: Mothercare
Best for Ethical Fashion: H&M
Best Service: asos.com
Most Fashion Forward: Topshop
Best Shoes: New Look
Best One Stop Shop: boohoo.com

 

 

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